Process conquers within the work, acting as an experimentation into the fundamental features of abstraction and removing any external embodiment. The challenge lies in what is not added to the work, bringing construction to a destructive platform of abstraction. The intuitive has a focus on the spontaneous movement of the brush itself over the application to the surface.

There is a structure applied through the use of dramatic colour and geometric shapes that implements a sense of harmony through abstraction. Colour and form give resolution to the gestural marking within the work, offering a ritualistic process for the artist.

Rowell uses the relative white space as a chance to direct the eye and to leave a sense of hypnotic unfamiliarity when persistently viewing the work, no matter the medium.